Writing

Notes on building products that people trust.

Notes from eleven years in product design and a new chapter of independent building: launching apps, working with AI, earning trust, and making decisions with evidence.

Maqasi

Small games. A bigger world.

01A builder's journal3 min read

3 Apps. 2,160 Users. One Month. One Independent Creator.

After eleven years designing products for others, I took three ideas all the way to launch. The story of Maqasi, Sila, and Wamd, and what I learned from owning the whole journey.

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02AI Workflow2 min read

Adding AI is easy. Earning trust is the real work

I have seen teams add AI, OCR, or automation into a workflow and expect users to welcome it immediately.

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03UX Research1 min read

One step was quietly killing our signup flow

A few weeks ago, I was reviewing a signup journey for a B2B financing product.

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04Product Design1 min read

I spent years designing flows. Now I understand the decisions behind them

One habit has helped me a lot:

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05AI Workflow1 min read

I rarely use the AI output as the final design

I have been using Claude Code for months to explore multiple design directions directly in Figma through MCP.

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